"Best current practice" means "hints based on experience" and "this list will be updated". It is not the final word.
Papers are about what you want to say.
Presentations are about listeners want to hear.
Your title should be interesting and as short as possible; it should not contain redundant words.
Make it as precise as possible, not "consumer behavior", but rather "retail channel choice".
You should name your hypotheses, as well as numbering them.
In presentations, refer to them by name, not number.
Avoid "wall of text" = "WOT" = "what??" slides.