PRESENTATION IS EVERYTHING!
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- Good presentation:
- Communicates information well (PURPOSE)
- Gets and keeps attention (MEANS)
- At the "bleeding edge", experts value content over the form. But
only true experts have the knowledge and judgment to extract
important information from a poor presentation
- Example: poetry is memorable because of its form, even if you
don't understand or agree with its meaning. Songs even more so.
- Style impresses more than substance. Do it with style!
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