Why are you doing this?

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• The most important factor in good presentation is knowing your purpose
  • This is a decision, even in an assignment: you can do the report honestly, or you can try to fool the evaluator (good luck on that 😎)
• Aspects of the purpose decision:
  • What do I want to say?
    • Better concrete and direct (I want to talk about X) rather than indirect (I want to say something that will get an "A")
    • Yes, presentation is "for the audience," but for coherence, the content needs to be for you
  • Who is the audience, and what do they want to hear?
    • Remember, communication has two sides: you (the writer) are only one of them (unless you're writing a diary)
  • What do you want from your audience?

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