PRESENTATION IS EVERYTHING!

Good presentation:
- Communicates information well (PURPOSE)
- Gets and keeps attention (MEANS)
At the "bleeding edge", experts value content over the form. But only true experts have the knowledge and judgment to extract important information from a poor presentation
- Example: poetry is memorable because of its form, even if you don't understand or agree with its meaning. Songs even more so.
- Style impresses more than substance. Do it with style!