From Hook to Theme

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• The hook is not a topic.

  • We have observed an interesting phenomenon
  • But this is not yet a puzzle to solve.

• A response of "why?" or "how?" or "when?" becomes the "topic", or theme.

• The theme of the research explains how it connects to

  the audience, what its point of interest is.

  • The theme of research on open source software is "how can charitable activity create wealth or capital?"

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